![]() ![]() I wanna make the most experimental album I ever made." Jay-Z elaborated that like West, he was unsatisfied with contemporary hip hop, was being inspired by indie-rockers like Grizzly Bear and asserted his belief that the indie rock movement would play an important role in the continued evolution of hip hop. During the release of The Blueprint 3, New York rap mogul Jay-Z revealed that his next studio album would be an experimental effort, stating, ". While his decision to sing about love, loneliness, and heartache for the entirety of the album was at first heavily criticized by music audiences and the album predicted to be a flop, its subsequent critical acclaim and commercial success encouraged other mainstream rappers to take greater creative risks with their music. Although West designed it as a melancholic pop album, 808s & Heartbreak had a significant effect on hip hop music. ![]()
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